When Anna Lu Cho, commercial interior designer, left her corporate day job to launch her own sweet entrepreneurial dream, I eagerly accepted to help her visualize her story.
Moody Ice is a shaved ice shop in the Houston Heights, serving frozen sweet treats made of fresh, natural ingredients. Cho asked me to create a brand that both elevated the idea of the typical snow cone, and reflected her mission of creating concoctions that were both indulgent and nutritious.
The result is a bright, fun aesthetic with hand-crafted details and minimalist photography that reflects the pure, inherent, goodness that you find in nature's best ingredients.
Client: Moody Ice
Services Provided: Logo & Brand Design Photography Creative Direction Website Design Marketing Collateral
My first consultation with MDI was to discuss updating a few of their materials. It quickly turned into recognizing the value of a huge brand overhaul that would update their image to better tell their story to the design community.
MDI is a recognized leader in the office furnishings industry and believes in making exquisite products and design accessible at every level. The new brand needed to reflect the products and brands that they represent and be just as elegant.
The result is a delicate, rich look with precise details and elevated photography to match. I dove deep into pushing the MDI brand to be more than just a logo and the end product is a comprehensive identity that reflects in their printed materials, online presence, digital presentations, photography, window film, copy, and more.
Services Provided: Logo & Brand Design Photography Creative Direction Website Design Marketing Collateral Environmental Graphic Design Copywriting
A GOOD BRAND TELLS YOUR STORY WHEN YOU'RE NOT THERE TO TELL IT.
Whether you're starting with a complete narrative or just an idea, I will work with you to visualize it and make it speak to your audience. Brand is more than just a logo - but you knew that already.
Visually communicating beautiful solutions.
From digital graphics and custom artwork, to printed materials and large scale installations, I will help you visualize your idea, shape your audience's experience, or simply make you something beautiful. Form doesn't always have to follow function.
A good photograph takes more than just a fancy camera.
I have experience with headshots, product photography, engagement sessions, travel photography, two-legged (and four-legged) children, and much more. Let's talk about how I can help you capture your special moment.